I have a website, and it is consistently number one on every search engine I have searched. That is only true however when I search for my exact, though already somewhat generic, phrase. I own a site about altered playing cards. When you type that in I'm at number one. However, if you just type in altered art, I don't even show up on the first page. How can I improve my rankings for the latter search term?

Also I didn't say it was popular with "millions." I said it is number one on the search engines. I got lucky with the domain name....Don't be so rude.