Well I dont know. I guess because the dudes last name was Gray and he was Bi Polar and a little off the rocker! The books where ok, however totally over rated! I have read better!

don't think i'm psychotic because i know this, but it's because the dude's last name is Gray and he has all these different moods and he's rather bipolar in a way and apparently that turns the female protagonist on. so all his different moods are like "shades" it's goddamn stupid

I heard it was originally Bella x Edward Twilight fanfiction. He just changed their names when he decided to publish it. Maybe the name has something to do with Twilight?

No idea man. Stupid name if you ask me

Why do you have a picture of that filthy motherf*cker?