Of course. Both quantitative and qualitative aspects are important and vital to a good marketing research report.
Market research involves quantitative expression of market share, CAGR, Profit margins, forecasting, revenue/expense projections, etc. Excel spreadsheets are great for this.
You also need a reasonably good grasp of statistics so you can forecast the probabilities of different scenarios - things like the Monte Carlo method, and the Gaussian Distribution Curve.
Finally, you must have a good command of using PowerPoint, supplemented by good speaking and presentation skills.
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Of course. Both quantitative and qualitative aspects are important and vital to a good marketing research report.
Market research involves quantitative expression of market share, CAGR, Profit margins, forecasting, revenue/expense projections, etc. Excel spreadsheets are great for this.
You also need a reasonably good grasp of statistics so you can forecast the probabilities of different scenarios - things like the Monte Carlo method, and the Gaussian Distribution Curve.
Finally, you must have a good command of using PowerPoint, supplemented by good speaking and presentation skills.
It all depends on what you are researching and the goals of the research. Let's think about a website as an example:
If you are trying to measure the direct response of a banner ad - you can easily measure this quantitatively through your analytics software.
If you are trying to measure a satisfaction level of your customers, you are only going to get at this answer through qualitative research.
Both methodologies should be subjected to reasonable statistical validity.
You need to choose the right research method for the task at hand and for the results you are looking for.