What do these paragraphs mean in The Great Gatsby?

Can someone please explain these two paragraphs from The Great Gatsby :)

The truth was that Jay Gatsby of West Egg, Long Island, sprang from his Platonic conception of himself. He was a son of God — a phrase which, if it means anything, means just that — and he must be about His Father’s business, the service of a vast, vulgar, and meretricious beauty. So he invented just the sort of Jay Gatsby that a seventeen-year-old boy would be likely to invent, and to this conception he was faithful to the end.

But his heart was in a constant, turbulent riot. The most grotesque and fantastic conceits haunted him in his bed at night. A universe of ineffable gaudiness spun itself out in his brain while the clock ticked on the wash-stand and the moon soaked with wet light his tangled clothes upon the floor. Each night he added to the pattern of his fancies until drowsiness closed down upon some vivid scene with an oblivious embrace. For a while these reveries provided an outlet for his imagination; they were a satisfactory hint of the unreality of reality, a promise that the rock of the world was founded securely on a fairy’s wings.

I'm a little confused about the statement "he must be about His Father's business, the service of a vast, vulgar, and meretricious beauty." What business and service? And what is this "Platonic conception?" I read that platonic means to love? Help!!

And Is the second paragraph describing his desire for wealth or his desire for Daisy?

Thanks for your help

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